About Us - ZeroFilterCo | Mental Health Apparel for Humans Living It
Mental Health Apparel for Humans Living It
No filters. No fluff. Just real mental health shirts that say what you're actually thinking.
Who We Are
We're ZeroFilterCo, and we make mental health apparel that doesn't suck.
You know those cringy "good vibes only" shirts? Yeah, we don't do that. We make clothing for people who are actually living the mental health journey—therapy regulars, neurodivergent warriors, anxiety survivors, and anyone who's tired of toxic positivity.
Our shirts say the quiet part out loud. They start conversations. They make strangers say "oh my god, SAME." They're walking permission slips to be yourself without apology.
Why We Exist
Because mental health shouldn't be wrapped in pastel colors and gentle reminders to "just breathe."
We started ZeroFilterCo because we were sick of mental health being sanitized, sugar-coated, and sold as self-care face masks. Mental health is messy. It's complex. It's dark humor at 2 AM and laughing about your therapy copay. It's ADHD brain chaos and autistic pride. It's setting boundaries and watching people get uncomfortable.
And it deserves apparel that reflects that reality.
What We Stand For
Authenticity Over Everything
Zero filters means zero bullshit. We don't dilute the message to make it palatable. If it makes you uncomfortable, you're probably not our people.
Mental Health Advocacy
Every shirt is a statement. We're normalizing therapy, celebrating neurodivergence, and destigmatizing mental health treatment—one conversation at a time.
Community, Not Customers
You're not a transaction. You're part of a 21,000+ community of humans who get it. Who've been there. Who wear their truth.
Humor as Healing
We believe you can laugh about the hard stuff and still take it seriously. Dark humor isn't disrespect—it's survival.
Representation Matters
Mental health doesn't discriminate, and neither do we. Our community includes all identities, all brains, all bodies, all experiences.
Our Collections
Mental Health Humor
For therapy regulars and mental health meme connoisseurs. Because if you don't laugh, you'll cry.
Shop Mental Health Humor →Neurodivergent Pride
ADHD brains, autistic pride, AuDHD warriors—celebrating different brains and different strengths.
Shop Neurodivergent Pride →Boundaries & Self-Care
"No" is a complete sentence. People-pleaser recovery starts here.
Shop Boundaries & Self-Care →Mental Health Shirts
The foundation. Mental health matters, awareness, stigma-breaking, conversation-starting essentials.
Shop Mental Health Shirts →Sassy Collection
Unapologetically bold. Sarcastic. Witty. For humans who take up space without apology.
Shop Sassy Collection →Best Sellers
The people's favorites. The shirts that resonate, spark conversations, and sell out fast.
Shop Best Sellers →Our Impact
21,000+ Humans Wearing Their Truth
Our community spans the globe—therapy-goers, neurodivergent folks, mental health advocates, and people who are just done pretending.
Conversations Started
Every shirt is a conversation starter. Our customers report strangers approaching them, friends opening up, and family finally understanding.
Stigma Broken
One shirt at a time, we're normalizing mental health treatment, celebrating neurodivergence, and rejecting toxic positivity.
Why Our Shirts Are Different
Quality You Can Feel
Premium materials. Comfortable fits. Unisex sizing. These aren't cheap throwaway tees—they're everyday essentials that last.
Designs That Don't Cringe
No pastel butterflies. No "warrior" clichés. Just honest, clever, sometimes dark, always authentic messaging.
Purpose-Driven
We're not just selling shirts. We're building a movement. A portion of proceeds supports mental health nonprofits and initiatives.
Join the Movement
This isn't just apparel. It's wearable advocacy. It's starting conversations that save lives. It's finding your people in a crowd. It's permission to be yourself without filtering.
You Belong Here
If you've ever felt too much and not enough at the same time. If therapy is your weekly ritual. If your brain works differently and you're proud of it. If you're tired of shrinking yourself. If you laugh about the darkness because what else are you gonna do?
Welcome home.
What Our Community Says
"Finally, mental health shirts that don't make me cringe"
- Sarah M.
"Wore my 'Therapy Is Expensive' shirt to therapy and my therapist loved it"
- Jake L.
"As an ADHD warrior, the Neurodivergent Pride collection makes me feel SEEN"
- Alex T.
"I've started more conversations about mental health with this shirt than I ever did by just talking about it"
- Morgan R.
"This isn't a brand, it's a movement"
- Casey W.